Defining Moment: Obama And The Internet

Nov. 4, 2008, will surely be remembered as one of the most significant days in U.S. history, with the first African American ever elected as president. Particularly noteworthy, for those working in the interactive and technology field, the first chief technology officer will be appointed under Barack Obama's cabinet in the coming weeks. Will this signify the ushering in of a new techno-conscious generation? Perhaps, it already has. Leading up to Election Day, democratic campaign strategists were able to successfully leverage the relative youth of Obama and his constituents by using the Internet as an integral tool for both advertising and communication like no other candidate before.

(Dan Cho is a media trendspotter at Moxie Interactive, a division of Zenith Media Services, one of the top five interactive marketing agencies in the US)