Hard times all around for radio

How are newer forms of radio doing? Webcasters live under the threat, not currently enforced, of paying both performers and songwriters when they stream music, while radio only pays the songwriters. For services like Pandora, which create customized radio stations based on favorite artists, the revenue pressure has been intense. Pandora has recently rolled out ads between songs moving into a format slightly more akin to traditional radio. CEO Tim Westergren told California's Press-Democrat that the commercials were just one of many things that Pandora was experimenting with, but that the service would never run as many as traditional radio. But if it's a tough time to launch a new webcasting ad format, Pandora can take cold comfort from the fact that the ad market is hammering just about every sector.