Reverse Trends: Ways To Improve Broadcast TV

Mermigas offers proactive moves TV broadcasters can make: 1) Go direct for Internet-based download, time-shift and pay TV (including day-and-date) to soften recessionary blows, 2) Invest in quality--not quantity--while reducing overall content production, distribution and marketing costs, 3) Launch dynamic ubiquitous mechanisms to create, effectively price, sell and coordinate cross-platform advertising, 4) Make "local" a star.