Agencies Struggling To Make Connections Online

When President Barack Obama signed an executive order instructing federal agencies to disseminate more information online and open more channels for feedback, the media duly applauded while good-government groups breathed a sigh of relief. But agencies are already using social media; most just haven't been successful. Bureaucratic inefficiency is partly to blame, as are a handful of outdated and inflexible laws. Still, the biggest problem facing most agencies isn't the trap of outdated regulations but the failure to attract an audience.