Trust catching up with media technology: poll

TRUST CATCHING UP WITH MEDIA TECHNOLOGY:POLL
[SOURCE: Reuters]
National television is the most trusted news source, ahead of newspapers and public radio, but the Internet is gaining ground, especially among the young, according to a major worldwide survey of trust in the media. The poll, conducted in 10 countries by GlobeScan on behalf of Reuters, the BBC and the Media Center, found that 82 percent of 10,230 adults questioned rated national television as their most trusted news source overall. That compared with 75 percent who trusted national or regional newspapers, 67 percent who said they trusted public radio and 56 percent who opted for international satellite television. Despite the popularity of the Internet in more developed countries and the emergence of "web-logging" or blogging, neither fared well in the survey, according to Globescan President Doug Miller. According to the research, television is still seen as the most "important" news source (56 percent), followed by newspapers (21 percent), Internet (9 percent) and radio (9 percent). Americans who were asked to name their most trusted specific news sources plumped for Fox News (mentioned by 11 percent) and CNN (also 11 percent), with others some way behind. ABC, for example, was chosen by 4 percent, as was NBC.
http://today.reuters.com/news/newsArticle.aspx?type=internetNews&storyID=2006-05-03T090833Z_01_L02209541_RTRUKOC_0_US-MEDIA-BRITAIN-TECHNOLOGY.xml

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