CTAM Study: Economy Good For Cable

The economic meltdown may actually be a boon to cable, suggests a study by the Cable & Telecommunications Association for Marketing (CTAM). The study found that while 71% of respondents feel the economy is either in a recession or heading toward a depression, those same people aren't planning to cut back on cable or cable modem service. The study found that 95% planned to retain modem service, and 81% said they were not likely to drop cable TV service. That is compared to 71% who said they were unlikely to back in November. While 53% reported doing less shopping, 52% less eating out, and 51% fewer vacations, 35% said they would watch more TV at home, with only 5% saying they would watch less and the rest staying about the same.