Sad but true: Journalists need to think about the bottom line

[Commentary] Used to be that a newspaper editor would bark the paper's ad manager right out of the newsroom. But used to bes don't count anymore. They just lay on the floor til we sweep them away. In that earlier epoch newspapers were fat, virtually monopolizing local and classified advertising. Now newspaper people track their falling fortunes daily and talk about "monetizing content" on the Web. The debate has gotten tiresome and dispiriting. The recession has turned a painful evolution into life-threatening revolution.