State Attorneys General Demand Stricter Limits on Alcohol Ads

STATE ATTORNEYS GENERAL DEMAND STRICTER LIMITS ON ALCOHOL ADS
[SOURCE: AdAge, AUTHOR: Ira Teinowitz]
Unleashing a fresh attack on alcoholic beverage advertising, 20 state attorneys general are urging the Federal Trade Commission to limit alcohol ads to media in which only 15% of the audience is aged 12 to 20. Industry marketing codes in recent years have limited ads to media in which no more than 30% of the audience is under 21. But in a filing with the FTC, the attorneys general said current voluntary limits don't go far enough and that new ones should be mandatory.
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