Clear Channel Launches 'Localism' Initiative


Source: MediaWeek
Author: Katy Bachman

Under new ownership, radio giant Clear Channel has announced an expanded local community affairs policy for its stations including charitable partnerships, increased airing of public-service announcements, more local public-affairs programming in better dayparts, the creation of local advisory boards and 24/7 access to station management for local officials. The Federal Communications Commission is considering new localism rules for broadcasters including establishing community advisory boards to consult stations on programming, couldn't have spelled it out any better.

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