Online Radio Gaining in Popularity

Online radio is gaining in popularity. The number of Americans that tune in weekly to online radio grew to 42 million, up from 33 million in 2008. Stuck in the 11 percent to 13 percent range for the past three years, weekly online listening now reaches 17 percent of the population, according to Arbitron and Edison Research.The number of monthly online listeners is 69 million or 27 percent of the population. And nearly half of the population, or 49 percent, an astounding 125 million, have ever listened to online radio.