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Submitted: May 23, 2006 - 9:29am
Last updated: February 21, 2008 - 2:19am
Last updated: February 21, 2008 - 2:19am
NETS TAKE FAMILY-FRIENDLY FIVEPACK
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Broadcast networks picked up five shows that had been sponsored by the Family Friendly Programming Forum. The forum is composed of 44 major advertisers--with products they believe are best advertised on family shows--who were concerned about the shortage of suitable shows on the broadcast networks and decided to put some cash on the table as an incentive. The advertisers cover a networks’ cost of developing family-friendly scripts into a pilot. If the show goes nowhere, the network hasn't lost anything; if the show gets picked up, the network reimburses FFPF for the costs.
http://www.broadcastingcable.com/article/CA6336867.html?display=Breaking+News
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