Last updated: April 20, 2009 - 8:31am
[Commentary] When it comes to listening to music on iPods, blogging, downloading podcasts, joining Facebook, and using Twitter, the over-35 crowd is adopting everything from social media to consumer electronics at a faster rate than their Generation Y (ages 18 to 24) counterparts. These figures challenge some deeply held stereotypes about technology and age. Kumu Puri, Accenture's lead executive for the Consumer Technology industry group, says are behind this generational shift: 1) many boomers are expecting to have to work later in their lives, and so want to make sure their digital skills remain relevant, 2) some are simply turning to some of these gadgets and services as a way to stay in touch with their younger generation of kids and grandkids, and 3) boomers have more disposable income to pony up for the latest gadget.
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