AT&T Backs Privacy Rules

As the impact of digital advertising on consumer privacy comes under scrutiny, AT&T is taking a stance in support of stricter standards. In its testimony Thursday at a House subcommittee hearing on the issue, the telecommunications heavyweight is expected to advocate more transparency and consumer control in the fast-growing field of targeted ads. Rep Rick Boucher (D-VA), chairman of the subcommittee, said in an interview Wednesday that a statute is needed to regulate how companies collect, share and use data on consumers' behavior in targeting online advertising.