Traffic at Newspaper Sites Soars 10% in Past Year, Nielsen Says

According to Nielsen Online, the number of people visiting newspaper Web sites hit a new high in Q1 with an average of 73.3 million unique users, a 10.5% jump compared to the same period a year ago. People with post graduate degrees -- 34% -- visited a newspaper Web site in the past week, while 87% of that group either visited a newspaper Web site or read a print edition of the newspapers in the last seven days. Twenty eight percent of those with a household income of $100,000 or more have visited a newspaper Web site in the last seven days. Readership is pushed even higher when the print edition is factored in: Nearly 83% of adults with a household income of $100,000-plus either read the print edition or visited a newspaper Web site in the last seven days.