Twitter Audience Does Not Stick
Submitted: April 28, 2009 - 7:24pm
Originally published: April 28, 2009
Last updated: April 28, 2009 - 7:25pm
Originally published: April 28, 2009
Last updated: April 28, 2009 - 7:25pm
Source:
MediaWeek
Author:
Mike Shields
Over 60 percent of people who sign up to use Twitter do not return to using it the following month, according to new data released by Nielsen Online. In other words, Twitter currently has just a 40 percent retention rate, up from just 30 percent in previous months -- indicating an "I don't get it factor" among new users.
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We're all about solutions, RonDv.
Thank you Mr. Headlines for providing clarifying information about this Twitter phenom.