Kindle Can't Save Newspapers

Newspapers have traditionally drawn on two main sources of revenue: advertising, which accounted for about 80% of total revenues, and circulation -- including newsstand sales and subscriptions -- which made up the remaining 20%. So far, most of the proposals have focused on generating revenue from electronic newspaper subscriptions delivered via Kindle or other mobile devices. However, leaving aside the issue of revenue-sharing with Amazon or mobile service providers, electronic subscriptions cannot produce anywhere near the amount of revenue being lost on traditional subscriptions.