News Corp. digital exec supports paid content
Last updated: June 3, 2009 - 7:14am
News Corp. chief digital officer Jonathan Miller predicts that Paid digital media services are the wave of the future for media giants, and the only question is how fast they will become reality. News Corp will push to develop new business models that work for the industry overall. Miller added: "We want to see a (business) model established," one that includes paid-for journalistic offers. He signaled that while new models must be established across the industry, News Corp. is willing to take a lead position to push for change. Asked about how News Corp. could promote its various assets across print, TV and digital media under a new pay model, Miller suggested: "What works for consumers, I think -- and this has to be tested -- are bundles."
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