The Media Audit, which ranks more than 100 daily newspapers across 88 markets, estimates that the Times-Picayune Web site nola.com reaches the most adults within its market. Slightly more than 50% of adults in New Orleans have visited the site in the past 30 days representing 422,354 uniques. When the print edition of the paper is included. The Times-Picayune reaches more than 85% of the market. The San Antonio Express-News (80%) ranks #2 followed by the Washington Post (77%). The latest survey also found that heavy newspaper readers who spend more than an hour per day with the print edition, currently spend 3.7 hours per day online in general.
