Cable Industry Criticized for Trying to Up-Sell Services During DTV Transition
Submitted: June 3, 2009 - 8:02pm
Originally published: June 3, 2009
Last updated: June 3, 2009 - 8:02pm
Originally published: June 3, 2009
Last updated: June 3, 2009 - 8:02pm
Source:
Broadcasting&Cable
Author:
John Eggerton
At the Federal Communications Commission's meeting on the digital television transition Wednesday, the cable was 1) praised for its cooperation with broadcasters to help educate viewers about the switch and its coordination with broadcasters on technical issues and 2) criticized because some operators are trying to use the transition to up-sell their service, promising low-cost basic as a way to gain customers, then trying to sell them more expensive service rather than clearly laying out their options.
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