DTV Transition Has Driven 5% Of TV Households To Pay Service

The digital TV transition has prompted 5% of US television households to subscribe to a cable or satellite service in the past year, according to a recent survey conducted by research firm Knowledge Networks. Overall, about 26% US TV households in the past year either bought a digital converter, a new television set or a pay-TV subscription to prepare for the end of analog over-the-air TV. The majority of the country's TV stations will switch to digital-only broadcasting next Friday, June 12. That transition date was pushed back from Feb. 17.