For Prime Ads, Big Four Nets Balk at Obama

Executives at the Big Four broadcast networks, upset that President Barack Obama has cumulatively cost them more than $30 million in revenue from preempted prime-time programming for three press conferences, say getting advertisers to sponsor future press events as a way to recoup lost revenue isn't a viable option. After Fox balked at airing Obama in prime time on April 29, other nets joined in, saying they would consider the same action going forward depending on the event's relevance. Industry observers wondered why networks couldn't just get advertiser sponsors. Some suggested an ad prior to the conference and one at the end, with an on-screen logo, appearing during the conference.