As the Globe reels, papers must drop elitism
Headline Rating
Ratings:
Recommendation:
Informative:
Accuracy:
[Commentary] Conventional wisdom holds that newspapers have been crippled by the flight of advertising to the Web. But they've been crippled just as much by corporate profiteering, arrogance, elitism, and encroaching dullness that have driven away readers, sometimes in droves. Newspapers must look back to have a future. They need to reclaim their populist roots - roots that the Web increasingly controls. Consider what newspapers long did best: Even when faced with the immediacy of radio and then TV, good newspapers offered their communities serendipity and surprise, originality, readable-to-good writing, a sense of purpose and shared experience. The best papers set the agenda in their news and opinion, offering not the tepid voice of the referee seen in the recent Obama-Cheney torture "debate," but a strong voice of moral leadership. Newspapers can reclaim this legacy and their leadership by acting more and reacting less.
Three steps come to mind:
1. Stop giving readers yesterday's headlines today.
2. Develop more enterprise that measures the impact of government policies on people and community.
3. Spend less time covering the bankers, power brokers, and masters of spin who dominate news, and spend more time in coffee shops and corner stores, bowling alleys and backyards.
