Hollywood hits the stop button on high-profile Web video efforts

Hollywood-backed Internet video business are going dark. Unlike other media, where larger numbers of viewers lead to higher advertising revenue, high-volume traffic on the Web hasn't necessarily translated into big money. Advertisers in short-form Internet video pay about $10 to reach every 1,000 viewers, so even a video that gets watched more than 1 million times -- a big hit by Web standards -- might not generate more than $10,000. Three- to five-minute-long "Webisodes" cost $5,000 to $25,000 to produce.