Do Over: Canoe Ventures Rethinks First Addressable TV Plan

Canoe Ventures sprung a leak this week when its first product, Community Addressable Messaging, or CAM, was scrapped after a few initial tests. But the consortium of the top six cable operators is not giving up on advanced TV advertising, and is prepping a national interactive-advertising product to roll out in the fourth quarter of 2009. Canoe CEO David Verklin said, "We were trying to use 20th-century technology to enable a 21st-century, advanced advertising product."