NBC, CBS Have Conflicting Visions of Broadcast Future

NBC and CBS are at odds about how best to proceed at a time when the future of the business is under serious assault. Is the future of broadcast TV generating big audiences from early morning to late at night? Or is it picking the right spots, focusing instead on syndicating big-ticket programming -- the Olympics or a favorite crime procedural -- across a multitude of screens in exchange for advertising and other revenue? "When I look at the two networks, they are definitely on the opposite ends of the spectrum," said Wachovia Capital Markets media analyst Marci Ryvicker.