Online shoppers leaving purchases behind


Source: MarketWatch
Author: Dan Gallagher

People shopping online are likely to bail out on planned purchases before making the final click to submit their orders, often because they are surprised by high shipping costs and other fees, according to a new survey out Tuesday. The survey, commissioned by online-payment processor PayPal, found that 45 percent of Internet shoppers abandon their "carts" before making the final purchase. The most common reasons for this are high shipping costs and other fees that are not apparent earlier in the process. This problem could be magnified by the slowing economy, as consumers are more likely to be scared away by expensive freight and other charges. Another factor is that online merchants could be battling each other over a market with slowing growth.

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