Teens Still Rely Primarily on Traditional Media

According to Nielsen, the leading type of media use among teens is still television, with the average teenager watching 3 hours and 20 minutes per day, debunking the myth of YouTube as the lead medium. Actually, Nielsen says, teens watch more TV than ever, with usage up 6% over the past five years in the US. In comparison, a typical teen watches about 11 minutes of online video per day, Nielsen found, or an average of about 3 hours per month. That is much less than adults ages 18-24 who watch 5 hours and 35 minutes per month and less than adults ages 35-44 who watch 3 hours and 30 minutes per month, according to the study, which compiled data from across Nielsen's media measurement businesses and its biannual global survey of consumers across 50 countries.