Senate Commerce Committee Hearings on Kids' TV, Advertising

The Senate commerce Committee will hold a hearing, "Rethinking the Children's Television Act for a Digital Media Age," on Wednesday, July 22, 2009. Broadcasting & Cable reports that the witness list includes Federal Communications Commission Chairman Julius Genachowski, Gary Knell, President, Sesame Workshop; John Lawson, EVP, ION Media Networks; Sandra Calvert, drector of the Children's Digital Media Center at Georgetown University; Cyma Zarghami, president of Nickelodeon & MTVN Family Group; and James Steyer, CEO of Common Sense Media. earlier that day, the Committee's Consumer Protection, Product Safety, and Insurance Subcommittee hearing on Advertising Trends and Consumer Protection. The witnesses for that hearing are: David Vladeck, director, Bureau of Consumer Protection. for the Federal Trade Commission; Sally Greenberg, executive director, National Consumers League; Dr. Urvashi Rangan, director of technical policy for Consumers Union; C. Lee Peeler, president of the National Advertising Review Council; Greg Renker, co-chairman Guthy-Renker LLC; and Jon Congdon, president, Product Partners, LLC.