Can commercial media learn anything from National Public Radio's new look and business plan?


Source: Newsweek

National Public Radio CEO Vivian Schiller has overseen a relaunch of NPR.org with a strategy to transform NPR into the No. 1 destination for free news on and beyond the radio. Of local journalism she says, "That's where a big void is happening in journalism now. It's the worst at the local level. I'm worried about locals. It's scary. It happens to be where the biggest crisis in journalism is happening. [Take the L.A. Times as an example.] They shut down their investigative journalism unit. They've closed bureaus all over the world. It's a travesty. We can go market by market. We want to increase the output and platforms on which stations create content in local communities, with a focus on accountability journalism."

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