Equal Billing: TV/Internet Use High For Old/Young Demos

Good news for CBS comes from new Internet research and their older-skewing traditional TV demographic. Younger TV households may be another story. Simultaneous use of TV and the Internet is just as high with young viewers as with the older crowd, according to David Poltrack, chief research officer of CBS Corp. and president of CBS Vision, during a press briefing at the Television Critics Association meeting here. An average of 30.8% of adults 35-54 adults and 33.8% of adults 55-64 multitask Internet and TV usage, according to CBS research. Older adults watching prime time are just as likely to be online as the younger adults, he says.