Things Are Not Going to Get Worse in the Internet Ad Industry

Worldwide spending on Internet advertising fell 5% in the most recent quarter, the second consecutive period in which the once-booming online ad market has shrunk, market-research group IDC said. IDC expects to see declines in the third and fourth quarters and predicts that spending on Internet search, display and classified ads may not significantly rebound until mid 2010. "The good news: It seems like things are not going to get any worse anymore in the Internet ad industry," said IDC analyst Karsten Weide.