Is The Future of TV Viewing Through the Internet and Then Onto a TV, Computer or Mobile Device?

Dave Poltrack, CBS's chief researcher, has come up with an interesting theory: that most TV shows will be streamed through the Internet to be displayed on a variety of devices: TVs, computers, mobile devices. As media planners, if this comes to pass this could significantly affect what you do. In a nutshell, here's the information--and the conclusions the information may lead to--as presented by Poltack to reporters at the summer press tour of the Television Critic's Association. While the number of homes with digital video recorders (DVRs) may be hitting a wall, it's clear that more and more people are watching video over the Internet via a broadband connection. Furthermore, the number of people that watch TV while they use their computer is growing as well. Also, by the time the Christmas holiday season is here in 2010, there should be a fair number of TV sets available from a number of different manufacturers that have Internet access built-in.