Facebook joins forces with advertisers

More than 80 per cent of the largest US advertisers are using Facebook to promote themselves, suggesting that corporate America has embraced the social networking site as a mainstream promotional platform. This marks a striking shift. Companies were initially hesitant to advertise on social networks because users appeared resistant to advertising and there were fears that corporate logos might appear alongside offensive content. However, Facebook, which has 340 million unique monthly visitors, says 83 of the top 100 advertising spenders in the US, as ranked by the research group AdAge, use its site.