Originally published: August 17, 2009
Last updated: August 17, 2009 - 8:55pm
Community-driven news services have been the next big thing online for years. Hyperlocal sites -- covering cities, towns, or just a neighborhood -- can deliver precision-targeted advertising to local and global businesses. As the once-exponential growth rate for most Internet advertising in the United States grinds to a halt, the online local-advertising market is projected to grow 5.4% in 2009 to $13.3 billion, according to media research firm Borrell Associates. Can The New York Times or AOL find the $100 billion local-advertising pot of gold?
- Hurricane Sandy Boosts Local Online News Brands
- Hyperlocal sites becoming major M&A targets
- A Hyperlocal Pioneer's Next Frontier
- 'Hyperlocal' Web Sites Deliver News Without Newspapers
- Hey, @SeattlePD: What’s the Latest?
- FCC Creates a Climate of Chaos over Video Franchising
- Local Startups Seek 'Future of Journalism'
- Journal Register Company Launching Hyperlocal Portal to Serve Philadelphia
- Will Facebook Replace Traditional Government Web Sites?
- Why NBC shut down EveryBlock
- Are robots and content farms the future of the news?
- New Community Radio Opportunities to Increase Provision of Local Services and Information
- The Crisis of Consolidation in Bay Area News Media
- Hyperlocal network founder aims for 3,000 sites