Advocates Blamed For WhiteHouse.gov Goof

After individuals went on Fox News and took to the Internet last week complaining they'd received unsolicited e-mails from the White House, the administration said it would change how it collects addresses. That's a good idea, e-mail experts say, because the White House has plenty of room for improvement. "I would grade their e-mail collection process as an F," said Marco Marini, CEO of ClickMail Marketing, citing privacy and e-mail campaign effectiveness concerns. The box at the top of WhiteHouse.gov allows anyone to subscribe by simply typing in an e-mail address and ZIP code. What's stopping my friend, or political opponent, from signing me up, Marini wondered? Adding an e-mail confirmation step would be "very easy to implement and would save a lot of headaches," he said.