CDC: Gamers At Risk For Health Problems, Dream Pharma Target Market

Online video games could become the perfect advertising medium to reach overweight, out-of-shape, introverted, aggressive, depressed adults age 35 and older. The Centers for Disease Control and Prevention (CDC) released findings this week suggesting that habits developed in youth appear to follow people into adulthood. The study, based on a 2006 online survey of 552 adults between the ages of 19 and 90 who lived in Seattle/Tacoma and western Washington state, suggests that children and teenage video game players tend to become physically inactive adults with health problems.