AT&T IPhone Data Woes Depress Perception

For AT&T, the benefit of success that comes as the exclusive carrier of the iPhone may very well also be a burden. Amid press reports that AT&T's network is having trouble keeping up with its customers' data usage (directly related to the iPhone adoption), company perception among adults has dropped steadily over the summer, according to YouGovPolimetrix's BrandIndex, which measures daily consumer perception of brands. "There's been a significant amount of high-profile press in the past couple of weeks about AT&T's data problems," Ted Marzilli, CEO of YouGovPolimetrix, tells Marketing Daily. "There's no question it implies that there are some serious concerns for AT&T and Apple as they consider [extending the exclusivity of] the iPhone."