New Media Luring Money Away From Networks

NEW MEDIA LURING MONEY AWAY FROM NETWORKS
[SOURCE: New York Times, AUTHOR: Stuart Elliott]
Advance advertising sales for the fall television season will probably be down for a second year in a row, reflecting the growing impact of new media outlets on broadcasters. Estimates are that the five networks will sell $8.9 billion to $9 billion in commercial time ahead of the 2006-7 season, in what is known as the upfront market. That compares with an estimated $9.1 billion sold in the upfront market last year, before the start of the 2005-6 season, and an estimated $9.3 billion in the upfront market two years ago, ahead of the 2004-5 season.
http://www.nytimes.com/2006/06/28/business/media/28adco.html
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* 'Upfront' Closes With a Whimper
http://online.wsj.com/article/SB115145077373792431.html?mod=todays_us_marketplace