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Submitted: October 4, 2005 - 8:09am
Last updated: February 20, 2008 - 10:23pm
Last updated: February 20, 2008 - 10:23pm
American television has finally reached its full potential. Instead of offering programming that lures viewers into seeing ads, the programs now are the ads. Character-focused clothing lines are providing TV producers and creators with increase revenue streams through licensing deals -- while also expanding shows' presence in a way that appeals to a young, hip demographic.
[SOURCE: USAToday, AUTHOR: Laura Petrecca]
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