McDowell says FCC has not forgotten broadcasting, diversity

Speaking to the National Association of Black Owned Broadcasters, Federal Communications Commission member Robert McDowell outlined a number of efforts the FCC is making in the broadcast arena including diversity initiatives. One rule bars broadcasters from accepting advertising that comes to them as part of a "no urban/no Spanish" media-buying campaign. Several measures are designed to help "eligible entities" enter and succeed in broadcasting, such as easing rules to encourage greater investment in such licensees. Commissioner McDowell also expressed interest in working with Congress to explore the details of a new tax certificate program to promote broadcast ownership by economically disadvantaged businesses.