DVRs in 36% of households

Digital video recorders (DVRs) are now in 36% of all U.S. homes, four times more than the penetration of just four years ago, according to a study from Leichtman Research Group. But even with the deployment of all those time-shifting devices, more than 90% of TV viewing in the country remains the traditional, live-linear type. The study also says that at least 65% of those owning DVRs begin their TV-watching experience by watching live television, then switch to their recorded programming after determining there's nothing that interests them there. Despite the proliferation of TV shows on Web sites like Hulu, at least 98% of television video is viewed on TV screens.