Mobile Internet Usage Up, Nielsen Study

Mobile Internet usage is growing exponentially—undoubtedly boosted in large part by smartphones like the iPhone. However, despite the hype surrounding the segment, just a quarter of wireless subscribers logged onto the Web via their mobile devices in July. According to a new report issued by Nielsen, there were 56.9 million mobile Web users in July of this year. That represents a healthy 34 percent spike in audience versus the 42.5 million mobile Web visitors tracked last year. However, per a separate Nielsen report issued in January—there are close to 225 million total mobile subscribers in the U.S.; therefore, mobile Internet penetration is roughly 25 percent, still trailing PC Web usage and lagging far behind mainstream media like TV.