NBC Universal's Graboff says TV windows collapsing

Traditional television viewing patterns are collapsing and the industry needs to quickly figure out how to profit in a world where people can watch TV shows anytime, anywhere, NBC Universal's TV chief said. The challenge now was drawing viewers to network shows at designated times when people can either record those shows or turn to online outlets to watch at their convenience, said Marc Graboff, Chairman of NBC Entertainment and Universal Media Studios. Networks need to figure out how to make their content more immediately available in a lucrative way, such as by charging viewers to stream episodes shortly after airing -- narrowing viewing "windows" -- or providing them to multiple outlets, he told an industry conference. Meanwhile, Comcast, the largest US cable operator, will look at all opportunities in the content business Chief Executive Brian Roberts said. Roberts said if there was an opportunity to acquire more content his company's philosophy was that is "prudent" to think about it and look at it.