Consumers fear targeted ads slippery slope

Triple-play providers know much more about their consumers than just their billing addresses. They know their commute to work based on the cell sites they pass, they know what Web sites they go to, what TV shows they watch and what that implies about their interests. But that's only the start. This vast consumer knowledge can help brands provide more effective marketing campaigns and increase revenue for carriers, but it can also evoke privacy red flags and the "creep factor" among consumers.