Serendipity vs. À La Carte

SERENDIPITY VS A LA CARTE
[SOURCE: Multichannel News, AUTHOR: Larry Aidem, Sundance Channel]
[Commentary] The Sundance Channel's CEO writes, The United States is multicultural, multi­lingual and multifaceted, a vibrant and robust nation of ideas. These diverse voices are in evidence in the wide variety of programming available on cable and satellite TV. Scores of channels beckon, highlighting a range of interests and serving a quintessentially American audience, which represents a broad mix of ethnicity, heritage and points of view." He warns that pay-per channel cable regulation would reduce the number of viewing alternatives, diminish diversity in programming and raise costs for most customers. He concludes, "Organizations representing African-Americans and Latinos have warned Congress of the disastrous impact on programming diversity and choice. Executives from networks serving Asian, Latino and African-American audiences sent a strongly worded letter to key senators explaining that their ability to reach audiences would evaporate. Multiplicity of voices makes our nation great. Let's not imperil that gift with à la carte regulations curtailing the many voices and viewpoints on television today."
http://www.broadcastingcable.com/article/CA6353653.html?display=Opinion