AT&T to Verizon: We Have a Lawsuit for That

In the time-honored tradition of dealing with competition by suing the pants off someone for an inaccurate ad, AT&T today filed suit against Verizon for its "There's a Map for That" advertising campaign. The AT&T complaint alleges that the Verizon ads use misleading maps that show wide areas of the country where AT&T doesn't have 3G coverage, and implies that in those areas AT&T has no coverage at all. The two companies had been back and forth since Oct. 7 on the ads, with Verizon apparently tweaking them a bit, and adding some fine print, but AT&T isn't satisfied. So it wants them taken off the air and Verizon to pay for any losses incurred by AT&T as a result of the ad being successful.