AT&T's lawsuit over Verizon ads could backfire

AT&T's lawsuit against Verizon Wireless over its TV ads could be a public relations mistake. The lawsuit brings into focus a perception among some consumers -- iPhone users in particular -- that AT&T's network is inferior to Verizon's. An opposing view is that AT&T had to file a lawsuit, partly to satisfy regulators and also to head off a potential class-action lawsuit by unhappy customers. Yet another expert said AT&T would only face backlash if it loses the suit.