Google Has A Plan For Safer, More Useful Online Drug Ads

When Google talks about online ads, everybody listens. So check out the Internet giant's idea for rejiggering online promotion of prescription drugs to pass muster with the Food and Drug Administration. Here's the way Google would like to do it: A link headline would go to a designated landing page, warning language would be a permanent part of the sponsored link, and "more info" would lead a person to details about risks. For drugs carrying black-box labels, there would be a special kind of sponsored link to emphasize safety information.