Report Blasts Firms' Online Marketing Tactics


Source: CongressDaily

A Senate Commerce Committee report released Monday on the eve of a Senate hearing on aggressive online marketing tactics claimed three firms knowingly charged millions of consumers for services they did not use or did not realize they had signed up for. The report is the result of a probe into the marketing tactics of three firms: Affinion, Vertrue and Webloyalty. The probe was launched after thousands of consumers complained to state attorneys general, the Better Business Bureau and consumer advocates about an enrollment process viewed as "misleading and deceptive," the committee said.

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