Brownback Doesn't Back Kids Marketing Mandates

BROWNBACK DOESN'T BACK KIDS MARKETING MANDATES
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Senator Sam Brownback, whose bill boosting FCC indecency fines was recently passed into law, says he is not prepared for Congress to mandate a crackdown on food marketing to kids. At a Washington conference on food marketing to children, sponsored by Children Now, the Kansas Republican said Thursday he preferred to hold hearings and to meet with the advertising and food industries to talk about ways everybody could work together to address the issue of TV's impact on kids. He said he had been talking recently with a top Disney executive about ways to make TV choice less about government action and more about consumer empowerment through mechanisms to screen out unwanted programming, or let it all in, he added. What Sen Brownback was willing to push hard for is additional science to study the affects on the brain of different kinds of TV programming. While he called for more hard science, he said he had some anecdotal evidence. Sen Brownback adopted two children, one who had watched a lot of TV, and the other who hadn't. The TV watcher is tough to get away from the set, he said.
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